Let's look at some Hard Data so you can see the importance of knowing your users 👀
65% of US customers consider a positive experience with a brand to be more influential than great advertising.
Source: PWC - Experience is everything: Here’s how to get it right.
The cost of fixing a bug after development is 100 times that of fixing it before development
Source HFI - The ROI of User Experience

42% would pay more for a friendly and welcoming experience
Source: PWC - Experience is everything: Here’s how to get it right.